Archive for August, 2010

I have been a VP of Sales since the mid 90’s and have hired, trained, sold with, promoted and fired dozens of sales people.  As a young VP I was taught by a sage SR VP of sales an axiom that has become my only real rule for hiring sales talent.  As a matter of fact I can honestly say that EVERY TIME I have not followed this rule it has backfired on me… For all of you Sales VP’s and future sales VP’s here it is:

Rule #1: NEVER hire a sales person that has not either, (a) Worked for you before or (b) Worked for or with someone you know and trust.  PERIOD

For those of us in the HIT business this is a very easy rule to follow.  More than likely somewhere on an experienced HIT salespersons resume is a company that you know intimately and there will be a connection somewhere.  Linked-In (A MARVELOUS TOOL) is also a good place to search for your connections.  We are putting together a sales force right now at Diversinet… I don’t plan on violating my rule…


You really didn’t think our friends from Redmond would lie down and let Apple and Google slug it out for Mobile O/S supremacy did you?

Confirmed as an October ’10 release Windows Mobile 7 or Windows Phone 7 looks to be a great platform (  The ultimate winners again are consumers who will have another great platform to choose from.  We at Diversinet are already at work planning and developing for this new platform and will be adding Windows Mobile 7 to the MobiSecure® smartphone platform.

Gotta Love It!

Last week (8/26/10) Paul H. Keckley (Executive Director, Deloitte Center for Health Solutions) issued an excellent and thought provoking brief entitled, The Mobile Personal Health Record: Technology-enabled self-care (Get the PDF Here)

In the brief Keckley makes the following point:

“The personal health record embedded in mobile communication devices – mPHR – is the “killer app” that may change the game for providers, consumers and payers.”

As the mHealth industry grows exponentially we are all interested in what will truly be the killer App(s), this brief could truly be prophetic. There is much to like about this brief, but in discussing barriers to adoption one statement in particular is worth noting:

“The barrier for providers lies in making the legal medical record distinct from the patient-entered data, both technically and operationally.”

This is truly exciting for us at Diversinet! We are now shouting this as loudly as we can… WE HAVE THE ANSWER! Our MobiSecure® platform as the mobile front end to a providers PHR of choice not only secures the sharing of the “legal medical record”, but patient-entered data as well…

Read this great brief… And Stay Tuned!

You may or may not have seen this Wall Street Journal article that was picked up by news outlets all over the country last month. There was a security flaw in Citibank’s iPhone App that exposed its customers vital information including account numbers and PIN’s.  Citibank found the flaw and updated the App, but the entire process took a few days to rectify.

This is new territory for a lot of us that have been living under the assumption that  all of our smart phones are inherently secure. With the mHealth market and healthcare applications on the rise, whether you are a developer, integrator, or consumer make sure your healthcare Apps are truly secure… “MobiSecure” Call Diversinet to find out how we can help you or your organization.

On Monday when Google and Verizon made their joint resolution / proposal on Net Neutrality that calls for a “suggested legislative framework for consideration by lawmakers” (See Google’s original statement from Monday) it set off a firestorm of activity on the internet…

What is at stake here is the very definition of “the internet” and a possible segregating of “wireless” vs. “normal” internet usages and whether companies have the right to prioritize data and “charge” appropriately.  If you haven’t been following this debate let me help you with a frame of reference to start your research and get informed because we all need to have a voice.  Here is a brief 4 point background of this debate:

1. The Federal Communications Commission (FCC) in 2005 issued its Broadband Policy Statement (also known as the Internet Policy Statement), which lists four principles of open Internet, “To encourage broadband deployment and preserve and promote the open and interconnected nature of the public Internet, consumers are entitled to:”

  • access the lawful Internet content of their choice.
  • run applications and use services of their choice, subject to the needs of law enforcement.
  • connect their choice of legal devices that do not harm the network.
  • competition among network providers, application and service providers, and content providers

2. In 2009 the FCC along with many of the major players began discussing “net neutrality” again specifically  around the definitions of “mobile” use of bandwidth and the rights of both companies and consumers. As a result of the original meetings FCC chairman Julius Genachowski made it clear that he wanted net neutrality in both the wired and wireless environments. (ars technica recap)

3. The talks that began in 2009 subsequently broke down with no real movement and/or agreements proposed.

4. On Monday Google and Verizon (on their own) publicly made the joint proposal…  A STORM OF WORDS / BLOGS / HSO’s (Hot Sports Opinions) ENSUED

Because the fall out was incredibly negative Google yesterday (8/12/10) issued a clarification (Google Public Policy Blog)

Here are some other voices to listen to as you get informed on this important issue:

A great debate in this weeks TWIG (This Week in Google) Podcast with Leo Laporte (Watch The Show)

Jeff Jarvis (Author of  the great book, WWGD What Would Google DoBuzz Machine Blog

Wired Magazines – Strong Response

Just  Google “Net Neutrality” and you will see that this debate and its final consequences are far from over.  As  many of us are both consumers and have a vested interest in this topic by working in the mHealth marketplace, we need to stay informed and have a voice!  For those new to the debate I hope this helps…

Let me know what you think!

Here is my iPhone4 front page…

I cant live without this device.  Virtually 100% of all the calls I make and receive are on my iPhone.  I’ll share with you a couple of Apps that I use everyday that can streamline the way you stay informed as to what is happening in the mHealth industry or any industry that you are interested in following.  Have you ever been reading a website or article and thought’ “I’d like to keep that.”? Here are some Apps for you:

NewsRack: NewsRack is an app that I use everyday both on the iPhone and iPad.  It is a front end to Google Reader that allows you to continually keep up with RSS feeds.  I currently track about 150 sources including 30 or so directly related to mHealth and Healthcare IT.

InstaPaper: Instapaper is an app that I run on the iPhone, iPad & Mac. It allows you to create a collection of things you want to read later or save.  Whenever you see a web article or piece of data that you want to save you just click “Read Later” and it is saved for you in IP.  I use it every day.

Evernote: Finally my favorite business app!  Evernote stays totally synced on the Mac iPad and iPhone and is the best note keeping and filing system around.  I use it to take daily notes and notes in meetings.  Its feature list is a mile long, but the beauty of EN is that wherever I am 24/7, I have every note from every meeting at my finger tips… If you are in a crucial part of a meeting and want to record what is being said you simply hit the microphone icon and you can record the meeting and EN puts an icon right at that point in your note and the recording is also available wherever you are.

I would love to hear what apps you use on a daily basis in your work life that helps you be more productive and customer centric… Enjoy!

I do all of my reading on the road on my iPad.  Just ask and I’ll be glad to give you a demo.  From the WSJ (Daily – a great App) to books for both business and pleasure.  Plane rides and downtime on the road is a lot easier with a good book., and I have just read one.

I am just about finished with Malcom Gladwell’s Outliers – The Story of Success.  I first heard about this book in early 2009 after reading a NY Times Review.  I’m glad I waited to read it until now.  As we are putting our team together at Diversinet to aggressively enter the mHealth market with a unique set of products and services, we want to write our own, “story of success”.

Although aimed primarily at  individual “outliers”, the traits of success that Gladwell points out in his book have a lot in common with where we are as a company. The NY Times review summarizes them as “Chance & Circumstance”.  We fully admit there is a little bit of “Chance” or “Luck” in the following facts: (A) Diversinet has the most robust mobile security platform in the industry PERIOD. (B) The mobile healthcare market is primed to explode over the next few years and (C) That Federal guidelines (HIPAA) mandate that all personal health data must be secured…So yes… We are in the right place at the right time.

However, the real story is the “Circumstance” or the 10+ years and close to 80M that we spent as a company developing, patenting, and designing our technology for the mobile market that was yet to fully mature.  Remember, when our MobiSecure® platform was in the original design phase, there was no such thing as an iPhone, and “Apps” were not part of the American dialog and pop culture.

Take the time to read Malcom Gladwell’s Outliers, its a great read and just might give you a new way of looking at success…what we are all trying to achieve.

Apple vs. Google – Are there any unbiased opinions out there? I fully admit I am biased (I bought my first Mac the day after the Super Bowl Ad in 1984 )

At the recent 7th annual Healthcare Unbound Conference in San Diego, Vince Kuraitis from Better Health Technologies laid out the significance of the A(iphone) vs G(Android) battle by quoting a Business Week lead story on the Apple vs. Google war. The story tagline was that this war will “shape the future of computing”.  It probably will!

However, the hotter the battle rages on the better for Diversinet.  Our technology is truly mobile platform independent.  Our platform and applications completely support the iPhone, and Android platforms and always will!  However, not only those… we support Windows Mobile, RIM, and over 300 smart and feature phones on all US Carriers!  So while Jay Couse (Our SVP of Business Dev and Android bigot) and I are fully engaged in the war…

We really don’t care… because regardless of the outcome, the Diversinet clients will be the ultimate winners!

The iPad With Diversinet is a game changer!

Diversinet is changing how the iPad is used in healthcare.  Epic and other HIT companies are extending their applications on to mobile devices like the iPad.  This is exciting for the users and the industry in general.  Tablets and other devices that cost thousands of dollars and have abysmal battery lives can now be replaced by the iPad that costs much less and can run all day. The problem is that these application must be run inside the hospital/IDN firewall to be secure and HIPAA compliant.

Diversinet’s Apps (Including MobiSecure® SMS) and platform enabled applications are secure on the iPad both in wifi on the hospital network AND under 3G once the device leaves the hospital or clinic… Truly a game changer!